HOME LINK INC ("we," "us," or "our") is committed to providing a transparent and user-controlled online experience. This Cookie Policy is designed to help you understand the types of cookies and similar technologies (such as pixel tags and local storage) we use on our website, their purposes, retention periods, and the options available for managing them.
This policy supplements our Privacy Policy and should be read in conjunction with it. In the event of any conflict between this policy and the Privacy Policy regarding cookie-related matters, this policy shall prevail. Where our cookie practices differ from those of third-party websites, we recommend reviewing those websites' individual cookie policies.
In short: cookies are small text files stored on your browser by a website to "remember" your preferences, analyze browsing behavior, and provide a personalized experience. You can manage or delete cookies at any time through your browser settings.
1. What Are Cookies
Cookies are small text files that a website sends to your browser when you visit, which are then saved on your device. When you revisit the same website, your browser sends the cookie back to the website's server, allowing the site to "recognize" your browser. Cookies themselves cannot execute programs or spread viruses, nor can they identify you personally on their own (unless you have an account on the website and are logged in).
In addition to cookies, we may use the following similar technologies:
- Web Beacons (Pixel Tags): tiny transparent images embedded in web pages or emails, used to track page views or email open rates;
- Local Storage: an HTML5 browser storage mechanism used to save larger amounts of local data (such as form drafts);
- ETags (Entity Tags): a browser caching mechanism used to track resource loading status.
Throughout this policy, the term "cookies" should be understood to include all of the above similar technologies.
2. Types of Cookies We Use
We categorize the cookies used on our website into the following four types. The purpose, source, and retention period for each type are detailed below:
3. Detailed Cookie List
The table below lists the primary cookies currently used on our website, along with their specific purposes:
| Name | Type | Purpose | Retention |
|---|---|---|---|
| cookie_consent | Necessary | Records your cookie consent selection | 12 months |
| lang_pref | Preference | Remembers your language selection | 6 months |
| _ga | Analytics | Google Analytics primary identifier | 14 months |
| _gid | Analytics | Google Analytics session identifier | 24 hours |
| _gat | Analytics | Rate limiting | 1 minute |
| _fbp | Marketing | Facebook pixel tracking (only when enabled) | 90 days |
We may update the above list from time to time. When new cookies are added, the "Last Updated" date at the top of this page will be revised, and we will re-obtain your consent through the cookie consent banner as needed.
4. Third-Party Cookies
We use the following third-party services, which may set their own cookies through our website:
4.1. Google Analytics
Google Analytics is the web traffic analysis tool we use to understand how visitors interact with our website, enabling us to improve content and functionality. The information collected by Google is anonymized and does not identify you personally. Google may use the collected data to provide its analytics services and under its own terms of service. For details, please refer to Google's Privacy Policy and Cookie Explanation.
4.2. Google Maps
When you view the embedded Google Maps, Google may set its own cookies for map functionality and performance monitoring. We do not control Google Maps' cookie settings — please refer to Google's documentation for more information.
4.3. Social Media Plugins
The social media icons integrated in the footer area (Facebook, X, LinkedIn, Instagram) may cause the destination platforms to set their own cookies when you click through. These cookies are managed by the respective platforms — please refer to each platform's privacy policy.
5. How to Manage Cookies
You have full control over cookies and can manage or delete them in the following ways:
5.1. Through Our Cookie Consent Tool
When you first visit our website, a cookie consent banner will appear, allowing you to accept or reject non-essential cookies (preferences, analytics, marketing). You can reopen the consent tool at any time by clicking the "Cookie Settings" link at the bottom of the page to adjust your preferences.
5.2. Through Browser Settings
All major browsers provide cookie management functionality. You can view, delete, or block cookies from specific websites:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data;
- Safari: Preferences → Privacy → Cookies and website data;
- Firefox: Settings → Privacy & Security → Cookies and site data;
- Microsoft Edge: Settings → Cookies and site permissions;
- Mobile Browsers: typically managed under Settings → Privacy → Clear browsing data.
5.3. Impact of Blocking Cookies
Blocking strictly necessary cookies may prevent essential website functions from operating (such as form submissions). Blocking analytics cookies does not affect website functionality but limits our ability to improve the site. Blocking marketing cookies only affects personalized ad delivery and does not impact your use of our core services.
6. Cookie Retention Periods
Different types of cookies have different retention periods, as detailed in the cookie type cards in Section 2 and the list in Section 3. In general:
- Session Cookies: exist only while your browser is open and are deleted when you close the browser;
- Persistent Cookies: stored for the retention periods listed in the tables above and automatically deleted upon expiration;
- Manual Deletion: regardless of the retention period, you may manually delete cookies at any time through your browser settings.
7. Children and Cookies
Our website is not directed at individuals under the age of 18, and we do not intentionally set cookies targeted at children. If you are a parent or guardian and discover that your child has accessed our website or accepted cookies without your consent, please contact us at [email protected] and we will assist you in deleting the relevant information.
8. Policy Updates
We may update this Cookie Policy from time to time to reflect technological changes, regulatory updates, or business adjustments. In the event of material changes (such as the addition of new third-party cookies or changes to retention periods), we will re-obtain your consent through a prominent notice on our website homepage or via the cookie consent banner. Your continued use of our services constitutes acceptance of the updated policy. The "Last Updated" date at the top of this page can help you determine whether the policy has changed.
9. Contact Us
If you have any questions, suggestions, or complaints regarding this Cookie Policy, please contact us as follows:
- Company Name: HOME LINK INC
- Address: 5134 Biloxi Ave, North Hollywood, CA 91601
- Phone: 323-853-3333
- Email: [email protected]
- Business Hours: Monday – Friday, 8:00 AM – 6:00 PM (Pacific Time)
We commit to responding within 5 business days of receiving your request.